Copywriting
I have a strong background in copywriting, including naming National Geographic’s flagship science docuseries featuring Will Smith, Welcome to Earth, as well as Hop Stuff Brewery’s fastest-selling seasonal beer, Freudian Strip. I also created one of the first augmented reality beer bottles for Woody Barrelson.
I’ve crafted taglines for brands like Canadian Club Whisky, developed social media copy for Ned Australian Whisky, and written my own book published by Pan Macmillan.